CNN & Samsung partner on a global campaign

 

A new global campaign will connect Samsung with CNN’s global audiences to showcase how people have used innovative technology to empower themselves and their communities. 

‘Better Tech For All’ is a branded content series produced by our award-winning global brand studio Create, which follows a theme of remarkable innovations that allow people to thrive and overcome challenges through technology. The first film ‘Signed with Love’ features David Cowan, an expressive deaf sign-language interpreter for almost thirty years. He reveals how technology has made information more accessible and improved the quality of life of the deaf community.

As part of our commitment to sustainability, Create has joined the Advertising Association’s Ad Net Zero initiative and this is Create’s first film to be produced carbon neutrally using the Albert carbon calculator to reduce carbon footprint. Check out this behind-the-scenes footage to learn more about how the production teams across the globe directed this inspiring film.

In addition, the ‘Tech for Good’ series will run for the second year in a row, in partnership with Samsung. Hosted by CNN anchor and correspondent Kristie Lu Stout, the second season of ‘Tech for Good’ launched in July this year and consists of four 30-minute episodes airing until November across CNN International TV, with additional content on digital and social platforms, exploring how technology is helping both people and wider society in everything from education to sustainability.

Read more about the partnership here.