DBS and CNN spotlight the innovations of a brave new world
DBS and CNN join forces for a campaign about innovative, purpose-driven solutions in these unprecedented times.
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DBS, a leading financial services group in Asia, and CNN International Commercial (CNNIC) are collaborating on an advertising and sponsorship campaign that shines a spotlight on innovative, purpose-driven initiatives that are reinventing the way the world is navigating these unprecedented times.
Read excerpts below.
The campaign includes a branded content series, ‘Portraits of Purpose’, which comprises five films produced by CNNIC’s global brand studio Create to run across CNN platforms. The films highlight how DBS partners its clients and the community to create positive impact in the current environment.
“We believe that through this strong cross-platform partnership DBS and CNN will help deliver inspiring content to create awareness around sustainability in Asia.”
Rob Bradley, Senior Vice President, CNN International Commercial
In addition, DBS will be sponsoring a 30-minute episode of ‘Inventing Tomorrow’. The award-winning show hosted by Kristie Lu Stout, which has been airing on CNN International since May to report on the innovative steps that entrepreneurs and business are taking to change the way we live during this time of unprecedented challenges and change.
“By throwing a spotlight on stories of purpose, sustainability and inventiveness, we hope to remind all of us that while the road ahead is challenging, together, we have what it takes to emerge from this pandemic stronger.”
Karen Ngui, DBS Head of Strategic Marketing and Communications
Read the press release here.
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