Travel Sector
Stay connected with CNN's travel audience
Our difference
Our aspirational content has generated an unparalleled audience looking for travel inspiration, hidden gems and a reason to book that ticket – the perfect audience for travel brands and tourist boards.
Audience
From those travelling for work, to those who live a life of luxurious travel, we have access to a highly engaged global audience ready to consume content. Using rich first-party and third-party data, we can create segments specifically for your needs, or you can access our ready-made segments:
Travel obsessed
This audience can balance hard work in the office with their travel obsession. CNN’s indulgent, image driven travel content inspires them to plan their next trip.
Eco-tourism
Happy to travel near or far, this tourist considers the environmental impact of their travel. They are socially minded and environmentally conscious looking to CNN to keep them informed.
First class
The luxurious lifestyle of the rich and famous – they need help deciding where to spend their money and CNN can point them in the right direction.
CNN Business Traveller
The award-winning, must-see guide to ‘living’ on the road, framed by the inimitable style of Business Editor at Large, Richard Quest.
Frequent traveller
Whether it’s for business or pleasure, this audience is always on the move. CNN can track and target them via geo-tracking.
High flyer sports
These people love polo, yachting, F1 and tennis. They travel to see the world’s biggest events and relish the social life surrounding them.
Bespoke segments
Tell us who you would like to target and we will create the right segment to give you the maximum reach among our highly engaged audience.
Results
CNN have had great success with travel and tourism campaigns, trusted tourist boards and brands alike. There are multiple case studies evidencing our ability to motivate travellers.
Facebook followers
advertising on CNN boosts a brands reputation
in purchase intent
amongst frequent travellers
Content
CNN Travel
CNN Travel inspires and informs through authoritative and experiential narratives, providing a globally minded product with an emphasis on visual storytelling via high-quality videos and images, along with captivating editorial.
Quest's World of Wonder
Each month Richard Quest travels to a different destination to dig deep into its DNA, exploring what drives a city and the people who live in it. This isn’t a show about tourism, food or culture – it’s about finding the essence of a place.
CNN Business Traveller
The award-winning, must-see guide to ‘living’ on the road, framed by the inimitable style of Business Editor at Large, Richard Quest.
Reconnect
Reconnect features iconic imagery from every country we visit as CNN invites our audience to remember what makes each location such a distinctive destination.
60-Second Vacation
One minute. One beautiful destination captured in an original CNN video. This series offers a window to the world's most dazzling destinations.
Meet CNN TASK
CNN's in-house consultancy, TASK (tourism advertising solutions and knowledge) creates results-orientated communication solutions with unparalleled insight.
Your story starts here
Want to target engaged audiences, license content or create authority around your brand?