ECMWF Copernicus
Raising awareness amongst climate experts and BDMs
Objectives
Brand awareness | Market Growth
Challenge
Copernicus wanted to increase awareness and consideration for its data services and products among climate experts and business decision-makers.
Solution
We implemented a data-based campaign concentrated around our climate change TV and digital coverage, examining the innovations leaders needs to understand, adapt and prepare for the future.
To maximise engagement with the core audience of experts, as well as environmentally-conscious visitors, we architected an intricate cross-platform approach with numerous points of entry.
Results
Global reach
Video completion rate
Global impacts
Services this project covered
Strategy
We designed a thought leadership style series that Copernicus could associate with to start, and lead, conversations about the future trends of climate change and its data offerings.
This approach worked to cement the understanding that Copernicus can support decision-makers with enhanced atmospheric environmental information.
Content
We partnered with Copernicus to deliver air quality forecasts provided by its monitoring technology (CAMS) and distributed across CNN feeds.
Through our coverage, we delivered analysis designed to raise awareness amongst experts and make climate & atmosphere data relevant to the daily lives of the CNN audience.
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