DBS
Navigating the brave new world
Challenge
DBS wanted to drive conversation around sustainability, zero food waste and community impact and consider the next steps in creating the next normal.
Solution
We designed an integrated multi-media solution across TV, digital and social including sponsored editorial and branded content films.
Results
Sponsor Content Site Views
Total Social Reach
Unique Visitors
Services this project covered
Strategy
DBS was able to showcase how it addresses the needs of society, business, people, and community. To maximise impact, DBS sponsored content and creative was aired across alongside US election coverage.
Editorial Sponsorship
On TV and digital, DBS sponsored Inventing Tomorrow, CNN International’s feature that highlights the experts and businesses developing innovative ways to battle and navigate the pandemic.
Digital Sponsorship
The initiative included a dedicated digital hub that hosted a series of tech, wellness, and sustainability-focused stories about how businesses are innovating in response to the coronavirus pandemic.
TV Sponsorship
In the episode, Kristie Lu Stout interviewed the entrepreneurs, experts and businesses developing innovative ways to battle and navigate the COVID-19 health crisis and progress into the next normal.
Sponsor Content Site
The sponsor content sites highlighted how DBS partners with its clients and the community to create a positive impact and hosted five branded content films produced by CREATE that explored the perspectives of changemakers who have successfully navigated the pandemic.
View the 'Portraits of Purpose' site here.
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